With more and more Wi-Fi supported devices and ubiquitous connectivity no longer viewed as a luxury, it shouldn’t come as a surprise that customers anticipate a high-quality network experience upon entering a venue. Whether a hotel, airport, or casino, the availability of secure and reliable Wi-Fi connectivity is integral to a complete mobile experience for venue customers.
Not only does a Wi-Fi network need to meet the requirements of today’s mobile-centric users, it also provides a platform for digital business initiatives moving forward.
PURPOSE-BUILT WI-FI SOLUTION
Achieving high-density Wi-Fi connectivity cannot be achieved with out-of-the-box solutions and technologies. It requires design engineers combining their knowledge of the data collected during the Site Survey and design process with purpose-built Wi-Fi technology, including specifically designed antennas and access points. High-density Wi-Fi solutions must be able to handle the substantial mobile data generated from a densely populated venue, support both 2.4GHz and 5GHz compatible devices on the network, allow for seamless and secure onboarding, with a strong wired backhaul infrastructure that scales up and out to achieve maximum ROI. For both private and public use, this means seamless access to the internet, email, social apps, event apps, and content for guests, as well as support of critical operational functions and business applications for the organization.
Before owners can profit from their Wi-Fi solution, they need to establish that their customers view the Wi-Fi service as reliable and secure–a trustworthy utility that meets their expectations and delivers value to their overall experience. Only then will users be motivated to explore other valuable mobile services offered through premium connectivity. Building a great high density Wi-Fi network is the critical first step but is no easy task. Venue owners and IT departments should partner only with providers who have the technology and experience, a proven methodology for high-density Wi-Fi design and implementation, and full-service support on and off site.
CONTEXTUAL ANALYTICS AND INSIGHTS
It isn’t enough anymore to simply deliver free Wi-Fi connectivity to consumers. The need for data analytics and measurement has become critical to Customer Success. A lot can be gleaned about the delivery of mobile applications and Wi-Fi network services when instrumented appropriately. This is a core tenant to Extreme’s Customer Engagement strategy. By taking a contextual approach to understanding, in real-time, the location of mobile users (via beacon, GPS, Wi-Fi), their mobile application usage patterns, and the performance of the network around them, organizations can more effectively measure the success of delivered services. Often it is the insights from this data that drives the mobile activation and engagement strategies for Marketing.
This data insight becomes even more valuable when mapped in context to other identity-specific information about the mobile user. Demographic information, brand affinities, social network information, buying behaviors and tendencies provide important details about the connected patron. When providing contextual data about the customer combined with network access conditions and their real-time mobile usage data, a tailored customer profile and personalized experience can be established – providing customers the red carpet mobile connectivity service they deserve.